Best CRO Strategies for Shopify Plus: Boosting Conversion Rates and Revenue

In this blog post, we will explore the best CRO (Conversion Rate Optimization) strategies for Shopify Plus, an enterprise-level eCommerce platform, to help online businesses boost their conversion rates and increase revenue. We will delve into proven techniques, industry insights, and expert advice to empower your eCommerce store to reach new heights.

Understanding the Importance of CRO for Shopify Plus

In today's competitive e-commerce landscape, having a visually appealing website and high-quality products is not enough to guarantee success. Conversion rate optimization (CRO) has become a crucial aspect of any successful online store, and Shopify Plus is no exception. CRO refers to the process of improving the user experience on your website to increase the percentage of visitors who take desired actions, such as making a purchase or signing up for a newsletter.

By implementing effective CRO strategies, Shopify Plus merchants can increase their conversion rates and revenue, ultimately leading to long-term success. Understanding the importance of CRO is essential for any merchant looking to optimize their online store's performance and reach their business goals.

CRO is all about understanding your customers, their needs and preferences, and providing them with a seamless shopping experience. It involves analyzing your website's performance and identifying areas where improvements can be made to boost engagement and drive conversions. By optimizing your website's design, layout, and functionality, you can make it easier for customers to find what they're looking for and make a purchase.

In addition to driving sales, CRO can also help improve customer satisfaction and loyalty. By providing a seamless shopping experience, customers are more likely to return to your store and recommend it to others. Effective CRO strategies can also help reduce cart abandonment rates and increase the average order value, leading to increased revenue and profitability.

A graph showcasing the correlation between CRO efforts and revenue growth in Shopify Plus stores
A graph showcasing the correlation between CRO efforts and revenue growth in Shopify Plus stores

Leveraging High-Quality Product Imagery: Is a Picture Really Worth a Thousand Words?

When it comes to selling products online, high-quality product imagery can make all the difference. In fact, studies show that product images have a significant impact on a customer's decision to buy. This is especially true for e-commerce businesses, where customers cannot physically touch or see products in person.

With Shopify Plus, merchants have the ability to showcase their products through high-quality, visually appealing imagery. This includes using multiple images to show different angles or features of a product, as well as the ability to zoom in and out for a closer look.

In addition to high-quality images, it's also important to consider the context in which they are presented. This includes using lifestyle or contextual images to show the product in use, as well as providing detailed product descriptions and specifications.

However, it's important to strike a balance between quality and quantity. While high-quality images are essential, having too many images or large file sizes can slow down page load times, leading to a poor user experience.

Another important consideration is mobile optimization. With an increasing number of customers shopping on their mobile devices, it's crucial to ensure that product images are optimized for smaller screens and load quickly.

Optimizing Your Store's Checkout Process: Can It Make or Break Your Sales?

The checkout process is a critical component of any e-commerce store, and it can have a significant impact on conversion rates and sales. In fact, studies show that a complicated or confusing checkout process is one of the top reasons customers abandon their shopping carts.

With Shopify Plus, merchants have access to a variety of tools and features to optimize their checkout process and streamline the customer experience. This includes the ability to customize the checkout page, add trust badges and security features, and offer multiple payment and shipping options.

One of the most effective ways to optimize the checkout process is to reduce the number of steps required to complete a purchase. This means minimizing the number of form fields customers need to fill out, as well as simplifying the overall design and layout of the checkout page.

Another important consideration is providing clear and concise instructions throughout the checkout process. This includes highlighting any required fields, providing real-time validation and error messages, and offering clear instructions for entering payment and shipping information.

It's also crucial to ensure that the checkout process is mobile-friendly, as an increasing number of customers are shopping on their mobile devices. This means using responsive design and optimizing page load times for smaller screens.

Finally, it's important to regularly test and optimize the checkout process based on customer feedback and behavior. This includes using tools like A/B testing to experiment with different designs and layouts, as well as regularly reviewing analytics data to identify areas for improvement.

A side-by-side comparison of a cluttered versus a streamlined checkout process
A side-by-side comparison of a cluttered versus a streamlined checkout process

"Keep It Simple, Stupid": The Power of Streamlined Navigation

The navigation of an e-commerce store can make or break the customer experience. If customers can't find what they're looking for quickly and easily, they're likely to become frustrated and abandon their shopping carts. This is why it's crucial for Shopify Plus merchants to focus on streamlined navigation as a key CRO strategy.

  • Simplify Your Menu Structure:
    One effective way to streamline navigation is to simplify the menu structure. This means reducing the number of menu items and categories, and grouping related products and services together. Ideally, customers should be able to find what they're looking for in just a few clicks, without having to navigate through multiple layers of menus.
  • Use Clear and Descriptive Labels:
    Another important consideration is using clear and descriptive labels for menu items and categories. This means avoiding vague or generic labels like "Products" or "Services" and instead using more specific labels like "Men's Clothing" or "Pet Supplies". Clear labels not only make it easier for customers to find what they're looking for, but they also help improve SEO and search rankings.
  • Implement Search Functionality:
    In addition to a simplified menu structure and clear labels, it's also important to implement search functionality on your e-commerce store. This allows customers to quickly search for specific products or services, without having to navigate through menus or categories. Make sure the search bar is prominently displayed on your site and that it provides accurate and relevant results.

Harnessing the Power of Social Proof: What Do Your Customers Have to Say?

Social proof is a powerful psychological phenomenon that can greatly influence consumer behavior. It's the idea that people are more likely to do something if they see others doing it first. In the context of e-commerce, social proof can be harnessed through customer reviews and testimonials.

Displaying customer reviews prominently on your Shopify Plus store is a great way to build trust and credibility with potential customers. Positive reviews can help overcome any doubts or objections customers may have about making a purchase. To maximize the impact of social proof, it is important to display a mix of positive and negative reviews. This can help increase authenticity and credibility, as customers are more likely to trust reviews that aren't all glowing.

Another way to harness the power of social proof is through user-generated content. This includes things like customer photos and videos, as well as social media posts and mentions. By encouraging customers to share their experiences with your products or services on social media, you can create a buzz and generate interest in your brand. This can also help attract new customers who may not have heard of your brand before.

In addition to customer reviews and user-generated content, Shopify Plus merchants can also leverage influencer marketing as a social proof strategy. By partnering with influencers who have a large following on social media, you can tap into their audience and reach new customers. Influencers can share their experiences with your products or services and provide endorsements that can help build trust and credibility with their followers.

A collage of customer reviews, testimonials, and social media shoutouts praising a Shopify Plus store
A collage of customer reviews, testimonials, and social media shoutouts praising a Shopify Plus store

Creating Irresistible Offers: How Can You Sweeten the Deal?

In the world of e-commerce, competition is fierce. To stand out and attract customers, it's important to create irresistible offers that sweeten the deal and provide added value to shoppers. Here are some strategies for creating irresistible offers on your Shopify Plus store:

  • 1. Bundles and Packages:
    One effective way to sweeten the deal is by offering bundles or packages that combine multiple products or services at a discounted price. This can be a great way to incentivize customers to make a larger purchase and can also increase the perceived value of your products or services. For example, if you sell skincare products, you could create a bundle that includes a cleanser, toner, and moisturizer at a discounted price.
  • 2. Limited-Time Offers:
    Another way to create urgency and entice customers to make a purchase is by offering limited-time offers. This could be a discount code that is only valid for a certain period of time, or a special offer that is only available to the first 100 customers who make a purchase. By creating a sense of scarcity, you can motivate customers to act quickly and make a purchase before the offer expires.
  • 3. Free Gifts and Samples:
    People love getting something for free, so offering a free gift or sample with a purchase can be a great way to sweeten the deal and provide added value to customers. For example, if you sell makeup, you could offer a free lipstick or eyeshadow sample with every purchase. This not only provides added value to the customer, but it also gives them an opportunity to try out a new product and potentially make a future purchase.

A/B Testing: Are You Ready to Experiment Your Way to Success?

A/B testing is a powerful tool that can help you optimize your Shopify Plus store and boost conversion rates. By testing different variations of your website, you can identify what works best for your audience and make data-driven decisions to improve your site's performance. Here are some tips for conducting successful A/B tests:

  • 1. Identify Your Goals:
    Before you start testing, it's important to identify your goals and what you want to achieve. This could be anything from increasing sales to reducing bounce rates. By having a clear goal in mind, you can ensure that your tests are focused and meaningful.

    2. Test One Variable at a Time:
    To get accurate results from your A/B tests, it's important to only test one variable at a time. This could be something like the color of a button or the placement of a call-to-action. By only changing one variable, you can ensure that any changes in performance are directly attributable to that variable.

  • 3. Analyze Your Results:
    Once you've conducted your tests, it's important to analyze your results and draw meaningful insights from the data. Look for statistically significant differences in performance between your control group and your test group. This will help you identify what changes are likely to have the biggest impact on your site's performance.

A split-screen image demonstrating two different design variations being tested for CRO
A split-screen image demonstrating two different design variations being tested for CRO

In conclusion, optimizing your Shopify Plus store's conversion rate is crucial for maximizing revenue and ensuring long-term success. By implementing the strategies discussed in this blog post, you can create a seamless customer experience, build trust, and drive more sales. Stay ahead of the competition by continually testing and refining your CRO efforts, and watch your Shopify Plus store thrive.

Leveraging Data and Analytics for CRO on Shopify Plus

In this blog post, we explore how businesses can leverage data and analytics to optimize conversion rate optimization (CRO) on Shopify Plus, ultimately increasing sales and customer satisfaction.

Understanding the Importance of Data and Analytics for CRO

Data and analytics play a crucial role in conversion rate optimization (CRO). CRO is the process of increasing the percentage of website visitors who convert into customers or take a desired action on the website. Data and analytics provide insights into customer behavior, preferences, and pain points, allowing businesses to make data-driven decisions to optimize their website and improve the user experience. Without data, CRO efforts are based on assumptions and guesswork, which may not yield the desired results.

By collecting and analyzing data, businesses can identify areas of improvement on their website, such as pages with high bounce rates, low conversion rates, or long load times. They can also track user behavior, such as the pages they visit, the products they view, and the actions they take. This information can be used to optimize website design, content, and functionality to better meet the needs and expectations of visitors.

Furthermore, data and analytics can help businesses identify the most effective marketing channels and campaigns for driving traffic and conversions. By tracking conversion rates and revenue generated from different marketing channels, businesses can allocate their marketing budget to the most profitable channels and optimize their campaigns to improve performance.

In addition, data and analytics can provide insights into customer segmentation and targeting. By analyzing customer data, businesses can identify their most valuable customers, their preferences and behavior, and create targeted marketing campaigns to better reach and engage them.

How to Collect and Analyze Data on Shopify Plus?

Collecting and analyzing data on Shopify Plus is essential for optimizing your online store's performance. Shopify Plus offers a range of built-in analytics tools that businesses can use to track customer behavior, monitor sales performance, and analyze marketing campaigns.

One of the most important tools for data collection on Shopify Plus is Google Analytics. By integrating Google Analytics with your Shopify store, you can track website traffic, user behavior, and conversion rates. This information can be used to identify areas of improvement on the website and optimize the user experience to increase conversion rates.

Shopify Plus also offers a range of built-in reports that provide insights into sales performance, customer behavior, and more. These reports can be customized to suit your business needs and provide valuable insights into key metrics such as revenue, average order value, and customer lifetime value.

Another way to collect data on Shopify Plus is through customer feedback. By collecting feedback from customers through surveys, reviews, or social media, businesses can gain valuable insights into customer preferences, pain points, and expectations. This information can be used to optimize the website, improve product offerings, and enhance the overall customer experience.

Once data has been collected, it needs to be analyzed to identify patterns and trends. Shopify Plus offers a range of tools for data analysis, including custom reports and dashboards. These tools allow businesses to analyze key metrics and identify areas of improvement in real-time, allowing for quick and effective decision-making.

In addition, third-party analytics tools can be integrated with Shopify Plus to provide advanced insights and analysis. These tools can help businesses gain a deeper understanding of their audience and optimize their website and marketing campaigns accordingly.

Which Metrics Should You Focus on for CRO?

When it comes to Conversion Rate Optimization (CRO), it's essential to focus on the right metrics to achieve your business goals. Here are some key metrics to consider when optimizing your Shopify Plus store for conversions:

  • 1. Conversion Rate (CR):
    The conversion rate is the percentage of website visitors who complete a desired action, such as making a purchase or filling out a form. A high conversion rate indicates that your website is effective at converting visitors into customers. Tracking your conversion rate is essential to identify areas of improvement and measure the success of your CRO efforts.
  • 2. Average Order Value (AOV):
    The average order value is the average amount of money spent by customers on your website per order. Increasing the AOV can help boost your revenue and profitability. By tracking AOV, you can identify opportunities to cross-sell or upsell products to customers and optimize your pricing and product offerings.
  • 3. Cart Abandonment Rate (CAR):
    Cart abandonment rate is the percentage of website visitors who add items to their cart but do not complete the purchase. A high cart abandonment rate indicates that there may be issues with the checkout process, pricing, or product descriptions. By tracking and analyzing the cart abandonment rate, you can identify and address these issues and optimize the checkout process to improve conversion rates.

    Other metrics to consider when optimizing your Shopify Plus store for conversions include bounce rate, time on site, and customer lifetime value. It's important to focus on the metrics that are most relevant to your business goals and use them to guide your CRO efforts.

"You can't improve what you don't measure." – Peter Drucker

Peter Drucker's famous quote is particularly relevant when it comes to Conversion Rate Optimization (CRO). In order to make meaningful improvements to your website's conversion rate, you need to measure and analyze key metrics to identify areas of improvement. Without data and analytics, it's impossible to know whether your CRO efforts are having a positive impact on your business.

Measuring and analyzing data is essential to identify areas for improvement and optimize website performance. By tracking and analyzing key metrics such as conversion rate, average order value, and cart abandonment rate, businesses can gain valuable insights into customer behavior and preferences, and identify opportunities to improve the website's performance.

In addition to measuring key metrics, it's important to set goals for your CRO efforts and track progress towards those goals. This can help to keep your team focused on the most impactful changes and ensure that you're making progress towards your business objectives.

By measuring and analyzing data, businesses can make data-driven decisions and optimize their website to drive conversions and improve business performance. Whether you're just getting started with CRO or looking to take your efforts to the next level, data and analytics should be at the core of your strategy.

A/B Testing: The Key to CRO Success

A/B testing, also known as split testing, is a powerful tool for optimizing website performance and driving conversions. This testing method involves creating two versions of a webpage and testing them against each other to determine which version performs better. A/B testing is essential to CRO success because it allows businesses to make data-driven decisions and optimize their website for maximum performance.

  • The Benefits of A/B Testing:
    A/B testing provides a number of benefits for businesses looking to improve their website's performance. By testing different elements of a webpage, such as headlines, images, and calls-to-action, businesses can identify which elements are most effective and make data-driven decisions to optimize their website. A/B testing can also help businesses to reduce bounce rates, increase time on site, and ultimately drive more conversions.
  • Best Practices for A/B Testing:
    To get the most out of A/B testing, it's important to follow best practices and guidelines. One key best practice is to test one element at a time. This ensures that you can accurately measure the impact of each change and identify which elements are driving the most significant improvements. It's also important to have a large enough sample size to ensure that your results are statistically significant.
  • Tools for A/B Testing:
    While A/B testing can be done manually, there are a number of tools available to help businesses streamline the process and get more accurate results. Many website builders, such as Shopify Plus, offer built-in A/B testing tools that allow businesses to easily create and test different versions of their website. There are also a number of third-party A/B testing tools available that provide more advanced features and functionality.

Utilizing Third-Party Tools for Enhanced Insights

While Shopify Plus offers built-in analytics and reporting features, businesses can also benefit from utilizing third-party tools for enhanced insights. These tools can provide more advanced analytics, deeper insights, and more robust reporting capabilities.

One popular third-party tool for analytics and reporting is Google Analytics. This free tool provides businesses with a wealth of data on website performance, including traffic sources, user behavior, and conversion rates. By integrating Google Analytics with Shopify Plus, businesses can gain deeper insights into their website's performance and identify opportunities for optimization.

Another popular third-party tool is Hotjar, which offers a range of features for website optimization, including heatmaps, session recordings, and surveys. These features can help businesses to identify areas of their website that are causing frustration for users, and make data-driven decisions to improve the user experience.

For businesses looking to optimize their website for search engines, tools like SEMrush and Ahrefs can provide valuable insights into keyword rankings, backlinks, and other important SEO metrics. By utilizing these tools, businesses can identify opportunities to improve their website's search engine visibility and drive more organic traffic.

Finally, for businesses that are focused on social media marketing, tools like Hootsuite and Sprout Social can provide valuable insights into social media engagement, audience demographics, and other important metrics. These insights can help businesses to optimize their social media strategy and drive more engagement and conversions.

How to Continuously Optimize Your CRO Efforts?

Optimizing your CRO efforts is an ongoing process that requires constant monitoring and experimentation. Here are a few tips to help you continuously improve your CRO efforts on Shopify Plus:

1. Set up a regular testing schedule:
A/B testing is a critical component of CRO, and it's important to have a regular testing schedule in place. This can help you identify trends and make data-driven decisions about what changes to make to your website.

  • 2. Continuously monitor website performance:
    Keep a close eye on your website's performance metrics, such as conversion rates, bounce rates, and average order value. This will help you to identify areas of your website that need improvement and make data-driven decisions about how to optimize your website.

    3. Use customer feedback to inform your CRO efforts:
    Customer feedback is a valuable source of information when it comes to CRO. Use surveys, feedback forms, and other tools to gather feedback from your customers and use this information to inform your CRO efforts.

  • 4. Keep up-to-date with industry trends:
    The e-commerce industry is constantly evolving, and it's important to stay up-to-date with the latest trends and best practices. Attend industry events, read industry blogs, and network with other e-commerce professionals to stay informed.
  • 5. Utilize Shopify Plus' built-in features:
    Shopify Plus offers a range of built-in features to help businesses optimize their website for conversions, including abandoned cart recovery, discount codes, and email marketing. Make sure you're taking advantage of these features to get the most out of your website.

By understanding and implementing data-driven CRO strategies on Shopify Plus, businesses can make informed decisions to improve their online store's performance, resulting in increased conversions, sales, and customer satisfaction.

Optimizing Product Pages on Shopify Plus: Techniques for Higher Conversion Rates

This blog post explores various techniques to optimize product pages on Shopify Plus to achieve higher conversion rates. Discover effective strategies that are essential for any e-commerce business looking to increase sales and improve customer satisfaction.

Understanding the Importance of an Attractive Product Page

In today’s digital age, having an online presence for your business is no longer an optional luxury – it’s a necessity. With a plethora of e-commerce platforms available, Shopify Plus is a popular choice for businesses looking to create an online store. However, just having a store is not enough – you need to optimize your product pages to drive higher conversion rates. A well-designed product page can make all the difference in whether a potential customer decides to make a purchase or not.

An attractive product page is one that is visually appealing, easy to navigate, and provides all the necessary information a customer needs to make an informed decision. It should be designed to showcase your products in the best possible light, highlighting their unique features and benefits. A well-designed product page can help build trust with your customers and increase the likelihood of them making a purchase.

One of the primary benefits of an attractive product page is that it can help reduce bounce rates. When a potential customer lands on your page, they make a split-second decision whether to stay or leave. If your page is unappealing or difficult to navigate, they are likely to leave without making a purchase. On the other hand, an attractive product page can capture their attention and encourage them to explore your products further.

Another benefit of an attractive product page is that it can help improve your search engine rankings. Search engines like Google prioritize well-designed pages that provide a positive user experience. By optimizing your product pages, you can increase the likelihood of them appearing higher in search results. This, in turn, can drive more traffic to your site and increase your chances of making a sale.


An infographic showcasing the key elements of an optimized product page.

Creating High-Quality Product Images: A Picture is Worth a Thousand Words?

When it comes to online shopping, product images play a crucial role in the decision-making process. After all, customers can’t physically touch or see the product in person, so they rely heavily on images to gauge its quality and appeal. That’s why it’s crucial to invest in high-quality product images that accurately depict your products and showcase them in the best possible light.

One of the key elements of creating high-quality product images is lighting. Poor lighting can make your products appear dull, unappealing, and lacking in detail. On the other hand, good lighting can highlight your product’s unique features and make it look more attractive to potential customers. Consider investing in professional lighting equipment or taking your product photos in natural light for optimal results.

Another essential element of creating high-quality product images is composition. Your images should be well-framed and showcase your products from different angles to provide a complete view. Consider including lifestyle shots that show your products in use, as this can help customers visualize themselves using the product and increase the likelihood of them making a purchase.

In addition to lighting and composition, it’s also crucial to invest in high-quality equipment. Using a high-resolution camera can help capture the details and nuances of your products, making them look more appealing to potential customers. Consider investing in a tripod or stabilizer to ensure your images are sharp and in focus.

Leveraging Social Proof: How Can Customer Reviews Influence Conversions?

Customer reviews are a powerful tool for increasing trust and credibility in your brand. When potential customers see positive reviews from others who have purchased and used your products, they are more likely to trust your brand and make a purchase. In fact, studies have shown that over 90% of consumers read online reviews before making a purchase decision.

One way to leverage customer reviews is by displaying them prominently on your product pages. Consider adding a section for reviews and ratings, along with a star rating system that allows customers to rate your products on a scale of one to five stars. This not only provides valuable social proof for potential customers but also allows you to gather feedback on your products and make improvements where necessary.

Another way to leverage customer reviews is by responding to them in a timely and thoughtful manner. When customers take the time to leave a review, it shows that they care about your brand and are invested in your products. By responding to their reviews, you can show that you value their feedback and are committed to providing excellent customer service.

Encouraging customers to leave reviews is another effective way to leverage social proof. Consider sending follow-up emails after a purchase asking customers to leave a review and providing a link to your review section. You can also incentivize customers to leave reviews by offering a discount or other reward.


A screenshot of a product page featuring customer reviews and star ratings.

Crafting Compelling Product Descriptions: How to Appeal to Your Target Audience?

When it comes to optimizing your product pages for higher conversion rates, crafting compelling product descriptions is key. Your product descriptions should not only accurately describe your product but also appeal to your target audience and highlight the unique value proposition of your brand.

  • 1. Know Your Target Audience:
    One of the most important steps in crafting compelling product descriptions is understanding your target audience. What are their pain points, needs, and desires? What language do they use to describe products like yours? By understanding your audience, you can craft product descriptions that resonate with them and highlight the benefits of your products that matter most to them.
  • 2. Highlight the Benefits:
    In addition to describing the features of your products, it is important to highlight the benefits that your products provide. Why should someone buy your product? What problem does it solve, or what need does it fulfill? By focusing on the benefits, you can create a sense of urgency and motivate potential customers to make a purchase.
  • 3. Use Engaging Language:
    Your product descriptions should be written in a way that is easy to understand and engaging to read. Use descriptive language that paints a picture of how your product can improve someone’s life. Use bullet points to break up long paragraphs and make it easy for potential customers to scan your product descriptions quickly.

Strategically Implementing Upsells and Cross-sells: Can They Enhance the Customer Experience?

Upselling and cross-selling are powerful techniques that can increase revenue and enhance the customer experience. By suggesting related products that complement the customer’s original purchase, you can increase the value of their order and provide them with additional solutions to their needs.

  • 1. Make Relevant Suggestions:
    To effectively implement upselling and cross-selling, it is important to suggest products that are relevant to the customer’s original purchase. For example, if a customer is purchasing a laptop, suggesting a laptop case or extra storage could be relevant and helpful.
  • 2. Don’t Be Pushy:
    While upselling and cross-selling can be effective, it’s important not to be pushy or aggressive. Customers should feel like they’re receiving helpful suggestions, not being pressured into purchasing additional items they don’t need.
  • 3. Offer Discounts:
    Offering discounts on related products can be a great way to incentivize customers to make additional purchases. For example, offering a discount on a laptop case when purchasing a laptop can encourage customers to add the case to their order.
  • 4. Simplify the Process:
    To make upselling and cross-selling as seamless as possible, it is important to simplify the process. This can include providing product recommendations on the product page or during the checkout process, or even offering bundled packages that include related products at a discounted price.
  • 5. Measure the Results:
    As with any marketing technique, it is important to measure the results of your upselling and cross-selling efforts. This can include tracking the number of upsells and cross-sells, as well as the revenue generated by these techniques. By analyzing this data, you can continuously improve and refine your upselling and cross-selling strategies.


A visual representation of upselling and cross-selling techniques in action.

Mobile Optimization: Are You Reaching Your Full Potential?

With the increasing use of mobile devices for online shopping, it is crucial to ensure that your product pages are optimized for mobile users. Mobile optimization involves creating a user-friendly experience for customers who are browsing and making purchases on their smartphones or tablets. If your product pages aren’t optimized for mobile, you may be missing out on potential sales and frustrating customers who are trying to navigate your website on a small screen.

One key aspect of mobile optimization is ensuring that your website is responsive. This means that the website adapts to the size of the screen it’s being viewed on, so that customers can easily view and interact with your product pages on their mobile devices. A responsive website also ensures that your product pages are accessible to all customers, regardless of the device they’re using.

In addition to having a responsive website, it is important to simplify the checkout process for mobile users. This can include streamlining the checkout form, offering mobile payment options like Apple Pay or Google Wallet, and providing clear instructions for entering shipping and billing information. A seamless checkout experience can reduce cart abandonment and increase conversions for mobile users.

Another key aspect of mobile optimization is optimizing your product images and descriptions for mobile. This can include using high-quality images that load quickly on mobile devices, and formatting product descriptions so that they’re easy to read on a small screen. By optimizing your product pages for mobile, you can provide a positive user experience for customers and improve your chances of making a sale.

Utilizing Data Analytics to Continuously Improve Your Product Pages

Data analytics can be an incredibly powerful tool for optimizing your product pages and increasing conversions. By analyzing data on user behavior, traffic sources, and conversion rates, you can gain valuable insights into what’s working and what’s not on your product pages. These insights can help you make data-driven decisions about how to improve your product pages and maximize your sales potential.

One key area where data analytics can be useful is in identifying areas of your product pages that are causing friction for customers. For example, if you notice that a large percentage of customers are abandoning their carts on a particular page, you can use data analytics to investigate what might be causing the problem. By analyzing user behavior and tracking metrics like bounce rate and time on page, you can identify specific elements of the page that may be causing frustration or confusion for customers.

Another way that data analytics can be useful is in identifying opportunities for upsells and cross-sells. By tracking customer behavior and purchase history, you can identify products that are frequently purchased together, and use this information to strategically promote complementary products on your product pages. This can not only increase the value of each sale, but also help to improve the overall customer experience by providing relevant product recommendations.

Data analytics can also be used to track the effectiveness of different marketing channels and campaigns. By analyzing data on traffic sources and conversion rates, you can determine which channels are driving the most traffic and sales to your product pages. This can help you allocate your marketing budget more effectively and make data-driven decisions about which channels to focus on in the future.


An analytics dashboard displaying important metrics for optimizing product pages.

In conclusion, optimizing product pages on Shopify Plus is crucial for achieving higher conversion rates. By implementing the techniques discussed in this blog post, e-commerce businesses can effectively enhance their customers’ experience, encourage repeat purchases, and ultimately boost sales.

Conversion Rate Optimization: 14 CRO Strategies in 2023

In this article, we explore 14 powerful Conversion Rate Optimization (CRO) strategies in 2023, providing businesses with the tools to boost online conversions and drive revenue growth.

Introduction: The Importance of Conversion Rate Optimization in 2023

As businesses continue to shift towards digital platforms, it’s becoming increasingly important to ensure that their online presence is optimized for conversions. Conversion rate optimization (CRO) is the process of improving the percentage of visitors to a website that convert into customers, and it’s an essential component of any successful digital marketing strategy. With the constant evolution of consumer behavior and technology, it’s crucial for businesses to stay up-to-date with the latest CRO strategies in order to maximize their online potential.

In 2023, CRO is more important than ever before. As the world becomes more digitally connected and consumers become more informed, businesses must adapt their marketing techniques to stay competitive. With the rise of e-commerce and the availability of information online, consumers have become more discerning with their purchasing decisions. This means that businesses must work harder to capture their attention and convince them to make a purchase.

One of the biggest advantages of CRO is that it allows businesses to improve their bottom line without increasing their marketing spend. By optimizing their website and improving their conversion rates, businesses can achieve more sales with the same amount of traffic. This means that CRO is a cost-effective way to boost revenue and increase profits.

However, CRO isn’t a one-size-fits-all solution. With so many different factors affecting consumer behavior, it’s important to take a strategic approach to optimization. By understanding the needs and motivations of their target audience, businesses can tailor their CRO efforts to achieve the best possible results. This requires a deep understanding of data analytics, user experience, and consumer psychology.


An illustration of a funnel depicting the conversion process

1. Targeted Personalization: How Can it Drive Conversions?

Personalization is a powerful tool for driving conversions. By tailoring their website content and messaging to the unique needs and preferences of each individual visitor, businesses can create a more engaging and relevant user experience. This can lead to increased engagement, loyalty, and ultimately, more sales.

One effective way to personalize a website is by using dynamic content. This involves changing the content of a webpage based on the visitor’s behavior, preferences, or location. For example, an e-commerce website might show different product recommendations to different visitors based on their purchase history or browsing behavior. This can increase the likelihood that a visitor will find something they’re interested in and make a purchase.

Another way to personalize a website is by using targeted messaging. This involves tailoring the language and tone of a website’s copy to the visitor’s demographic, location, or behavior. For example, a travel website might use language and imagery that’s specific to a certain region or country to appeal to visitors from that area. This can create a more personalized and engaging experience for the visitor, which can increase the likelihood that they’ll take the desired action.

Personalization can also be used to improve the user experience of a website. By making it easier for visitors to find what they’re looking for, businesses can reduce frustration and increase engagement. For example, a website might use a visitor’s location to automatically show them the nearest store or location. This can make it more convenient for the visitor to find what they’re looking for, which can increase the likelihood that they’ll make a purchase.

2. A/B Testing: What Makes This Technique Essential?

A/B testing, also known as split testing, is an essential technique for optimizing conversion rates. By testing different variations of a website or landing page, businesses can determine which version performs better in terms of achieving their desired goals. This can involve testing different headlines, images, calls-to-action, or other elements of the page.

One of the key benefits of A/B testing is that it allows businesses to make data-driven decisions about their website or landing page. Instead of relying on guesswork or intuition, A/B testing provides concrete evidence about what works and what doesn’t. This can help businesses make informed decisions about how to optimize their website for maximum conversions.

Another benefit of A/B testing is that it can help businesses identify areas for improvement. By testing different variations of a page, businesses can identify which elements are underperforming and need to be revised. This can help businesses make incremental improvements over time, leading to a more effective and efficient website or landing page.

A/B testing can also help businesses identify which traffic sources are most valuable. By testing different variations of a page for different traffic sources, businesses can determine which sources are driving the most conversions. This can help businesses allocate their marketing budget more effectively, focusing on the sources that are most likely to generate results.

Finally, A/B testing can help businesses stay competitive in a constantly evolving digital landscape. By testing different variations of their website or landing page, businesses can stay ahead of the curve and keep up with changing consumer behavior. This can help businesses maintain a competitive edge, leading to increased traffic, engagement, and ultimately, more conversions.


A split-screen image showing two different web design layouts

3. “Speed Matters”: The Impact of Website Performance on CRO

In today’s fast-paced digital world, website speed is more important than ever. Website performance can have a significant impact on conversion rates, with slow-loading pages often leading to high bounce rates and lost sales. Research has shown that even a one-second delay in page load time can result in a 7% decrease in conversions. This means that ensuring website speed is a crucial component of any successful CRO strategy.

There are several ways to improve website performance, including optimizing images, reducing file sizes, and using a content delivery network (CDN). By optimizing images and reducing file sizes, businesses can decrease the amount of time it takes for a page to load. A CDN can also help improve website speed by caching content and delivering it to users from a server that is geographically closer to them.

In addition to impacting conversion rates, website speed can also affect search engine rankings. Google has stated that website speed is a ranking factor, with faster-loading pages generally ranking higher in search results than slower-loading pages. This means that improving website speed can not only lead to increased conversions, but also increased visibility in search engines.

Mobile optimization is also critical for improving website speed and CRO. With more and more consumers accessing websites on their mobile devices, it is essential that businesses ensure their website is optimized for mobile. This includes using responsive design, optimizing images for mobile, and minimizing the use of large files or plugins that can slow down page load times.

4. Mobile Optimization: Are You Meeting Your Customers’ Needs?

Mobile optimization is essential for any business looking to improve their conversion rates. With more and more consumers using their mobile devices to browse and shop online, it’s crucial that businesses ensure their website is optimized for mobile. This includes using responsive design, optimizing images for mobile, and minimizing the use of large files or plugins that can slow down page load times.

One important aspect of mobile optimization is ensuring that the website is easy to navigate on a smaller screen. This means using larger font sizes, clear and concise headings, and avoiding cluttered layouts. Customers should be able to easily find what they’re looking for and complete their desired actions, such as making a purchase or filling out a form.

Another key component of mobile optimization is ensuring that the website is fast and responsive. Customers expect websites to load quickly on their mobile devices, and any delays or slow loading times can lead to frustration and lost sales. By optimizing images and reducing file sizes, businesses can improve website speed and provide a better user experience for their customers.

Mobile optimization also includes ensuring that the website is compatible with a range of different devices and screen sizes. With so many different types of mobile devices on the market, it’s crucial that businesses test their website on a variety of devices to ensure that it looks and performs well across the board.

In addition to improving conversion rates, mobile optimization can also have a positive impact on search engine rankings. Google has stated that mobile-friendliness is a ranking factor, with mobile-optimized websites generally ranking higher in search results than non-optimized sites. This means that businesses that invest in mobile optimization can not only improve their conversion rates but also increase their visibility in search engines.


A mobile device displaying a user-friendly and responsive web design

5. The Power of Social Proof: How Does it Influence Decision-Making?

Social proof is a powerful tool that businesses can use to improve their conversion rates in 2023. Social proof refers to the influence that the actions and opinions of others have on our own behavior. In other words, when we see that other people have made a certain decision or taken a certain action, we are more likely to follow suit.

One of the most common forms of social proof is customer reviews and testimonials. By displaying positive reviews and testimonials on their website, businesses can demonstrate to potential customers that their products or services are high-quality and worth purchasing. This can help build trust and credibility with customers, and ultimately lead to increased conversion rates.

Another form of social proof is social media likes, comments, and shares. When customers see that a business’s social media posts are being liked and shared by others, they are more likely to engage with the business and consider making a purchase. This is because social media activity can serve as a form of validation, indicating that the business is reputable and trustworthy.

Celebrity endorsements are another form of social proof that can be effective in driving conversions. When a celebrity endorses a product or service, their fans and followers are more likely to take notice and consider making a purchase. This is because celebrities are often seen as influential and trustworthy figures, and their endorsement can serve as a form of validation for the product or service.

Conclusion: Maximizing Your CRO Potential in 2023

In conclusion, conversion rate optimization will continue to be a critical aspect of digital marketing in 2023. With the ever-increasing competition in the online marketplace, businesses must ensure that they are using the most effective CRO strategies to drive conversions and increase revenue. This includes tactics such as targeted personalization, A/B testing, website performance optimization, mobile optimization, and social proof.

To maximize their CRO potential in 2023, businesses should prioritize their customers’ needs and preferences, constantly testing and refining their website and marketing strategies to improve user experience and increase conversions. They should also stay up-to-date with the latest trends and technologies, such as AI and machine learning, to ensure that they are using the most cutting-edge and effective CRO tactics.

Furthermore, businesses should not overlook the importance of data analysis and measurement in their CRO efforts. By tracking and analyzing key metrics such as conversion rates, bounce rates, and customer behavior, businesses can identify areas for improvement and optimize their website and marketing strategies accordingly.


A rising graph representing improved conversion rates in 2023

Implementing these 14 CRO strategies will help businesses effectively optimize their conversion rates, resulting in increased profitability and customer satisfaction in 2023.

Proven eCommerce Customer Retention Strategies

This article explores proven eCommerce customer retention strategies, focusing on methods to keep customers engaged, satisfied, and loyal to your brand.

Introduction: The Importance of Customer Retention in eCommerce

In the world of eCommerce, customer retention is a crucial aspect of maintaining a successful business. While attracting new customers is important, retaining existing customers is equally essential. Retaining customers not only ensures a steady stream of revenue, but also helps build a loyal customer base that can promote your products through word-of-mouth marketing. In fact, studies have shown that the cost of acquiring a new customer is five times more expensive than retaining an existing one. Therefore, it is imperative that eCommerce businesses focus on customer retention strategies to increase their bottom line.

One of the primary reasons why customer retention is important in eCommerce is because it helps build long-term relationships with customers. By providing excellent customer service and personalized experiences, businesses can create a sense of loyalty and trust with their customers. This can lead to repeat purchases, increased customer lifetime value, and ultimately, a higher return on investment.

Furthermore, retaining customers also helps businesses reduce their marketing costs. Instead of constantly investing in new customer acquisition campaigns, businesses can focus on nurturing relationships with their existing customers. This can be achieved through targeted marketing campaigns, loyalty programs, and personalized offers based on their shopping history and preferences.

Another benefit of customer retention is that it allows businesses to gain valuable feedback from their customers. By listening to their feedback, businesses can identify areas for improvement and make necessary changes to their products or services. This not only helps retain existing customers, but also attracts new ones who are impressed by the company’s commitment to improving the customer experience.


An online shopper browsing through a personalized product recommendation section

Personalization: Catering to Individual Needs?

One of the most effective strategies for customer retention in eCommerce is personalization. Personalization involves tailoring the customer experience to meet individual needs and preferences. By using data such as purchase history, browsing behavior, and demographic information, businesses can create personalized offers and recommendations that are more likely to resonate with their customers.

Personalization can take many forms, including personalized emails, product recommendations, and targeted advertising. For example, a customer who has previously purchased running shoes may receive personalized emails with recommendations for new running gear or accessories. Similarly, a customer who frequently browses a certain category of products may see targeted ads for similar products on social media or other websites.

Personalization not only leads to increased customer satisfaction, but also helps businesses increase sales and revenue. According to a study by Epsilon, personalized emails have an open rate 29% higher than non-personalized emails. Additionally, a study by Segment found that 71% of consumers feel frustrated when their shopping experience is impersonal.

However, it is important for businesses to use personalization in a way that doesn’t come across as intrusive or creepy. Customers should feel that their privacy is being respected, and that their data is being used to enhance their experience, not exploit it. Therefore, it is important for businesses to be transparent about their data collection practices and to provide customers with options to control their data.

“Delight Your Customers”: The Power of Unexpected Rewards

One proven strategy for increasing customer retention in eCommerce is to “delight” your customers with unexpected rewards. This can take many forms, from surprise discounts and free gifts to personalized thank-you notes and exclusive access to new products. By going above and beyond what customers expect, businesses can create a positive emotional connection that makes customers more likely to return and recommend the brand to others.

  • Surprise Discounts:
    One way to delight customers is by offering surprise discounts or coupons. These can be sent via email or included in the packaging of a customer’s order. Not only does this make customers feel valued, but it also encourages them to make another purchase to take advantage of the discount.
  • Free Gifts:
    Another way to delight customers is by offering free gifts with their purchase. This could be a sample of a new product, a small accessory that complements their purchase, or a branded item like a tote bag or water bottle. Not only does this create a positive association with the brand, but it also encourages customers to share their gift on social media and with their friends and family.
  • Personalized Thank-You Notes:
    A simple yet effective way to delight customers is by including a personalized thank-you note with their order. This could be a handwritten message from the business owner or a pre-printed note that includes the customer’s name and order details. This shows customers that their purchase is appreciated and creates a more personal connection between the customer and the business.
  • Exclusive Access:
    Finally, businesses can delight customers by offering exclusive access to new products or services. This could be in the form of early access to a new collection, a limited edition product, or an invitation to a special event. By making customers feel like they are part of an exclusive club, businesses can create a sense of loyalty and excitement that keeps customers coming back.


A happy customer surprised by an unexpected reward or discount

Leveraging Customer Feedback: Are You Truly Listening?

One of the most important aspects of customer retention in eCommerce is listening to and leveraging customer feedback. This feedback can come in many forms, from product reviews and social media comments to customer service interactions and surveys. By actively seeking out and addressing customer feedback, businesses can improve their products, services, and overall customer experience.

One key way to leverage customer feedback is to use it to improve product offerings. By analyzing customer reviews and feedback, businesses can identify patterns and trends in customer preferences and adjust their product offerings accordingly. This could include adding new products or features, improving existing products, or discontinuing products that are not well-received by customers.

In addition to improving products, businesses can also use customer feedback to improve their customer service. By monitoring customer service interactions and responding to customer complaints and concerns, businesses can show customers that they are valued and build trust and loyalty. This could include offering refunds or exchanges, providing additional support or resources, or simply apologizing for any inconvenience or frustration.

However, it’s not enough to simply collect customer feedback – businesses must also take action based on that feedback. This means actively seeking out feedback, acknowledging and responding to customer concerns, and making changes to products and services based on customer feedback. By doing so, businesses can show customers that their opinions are valued and that their feedback is being used to improve the overall customer experience.

Creating a Sense of Community: How Can Social Media Help?

In addition to leveraging customer feedback, creating a sense of community can also be an effective strategy for customer retention in eCommerce. By fostering a sense of belonging and connection among customers, businesses can build brand loyalty and encourage repeat purchases. Social media platforms are a powerful tool for creating this sense of community.

One way to use social media to create a sense of community is to encourage user-generated content. By asking customers to share photos, videos, or reviews of their purchases on social media, businesses can create a sense of community around their brand and products. This content can then be shared and reposted by the business, further amplifying the sense of community among customers.

Another way to use social media to build community is to create and participate in online discussions around topics related to the business or industry. By sharing insights, answering questions, and engaging with customers on social media, businesses can build relationships and create a sense of community among their followers.

Finally, businesses can also use social media to host events or promotions that encourage customer engagement and interaction. This could include live Q&A sessions, product giveaways, or virtual events that bring customers together around a shared interest or theme.


A group of customers engaging in a social media discussion about a brand or product

Investing in Customer Service: Is It Worth the Effort?

Providing exceptional customer service is a proven strategy for promoting customer retention in eCommerce. When customers have a positive experience with a business, they are more likely to return for future purchases and recommend the business to others. However, investing in customer service requires both time and resources, and some businesses may wonder if it’s worth the effort.

There are several ways that businesses can invest in customer service to promote customer retention. This could include offering multiple support channels, such as phone, email, and chat support, to accommodate customer preferences. It could also involve training customer service representatives to be knowledgeable, friendly, and responsive to customer needs.

Investing in customer service can also involve implementing self-service options, such as a comprehensive FAQ section or a knowledge base, to empower customers to find the information they need quickly and easily. This can reduce the need for customers to contact customer service with basic questions and free up resources to address more complex issues.

Despite the potential benefits of investing in customer service, some businesses may hesitate to allocate resources to this area. However, failing to invest in customer service can have negative consequences for customer retention and overall business success. Poor customer service can lead to negative reviews and word-of-mouth publicity, which can deter potential customers from making a purchase.

Conclusion: Putting It All Together for Increased Retention

In conclusion, there are several proven eCommerce customer retention strategies that businesses can implement to foster customer loyalty and drive long-term success. By personalizing the shopping experience, delighting customers with unexpected rewards, leveraging customer feedback, creating a sense of community, and investing in customer service, businesses can build a positive reputation and keep customers coming back for more.

It’s important to note that these strategies are not mutually exclusive, and businesses should aim to implement a combination of these tactics to achieve the best results. For example, a personalized shopping experience can be enhanced by leveraging customer feedback to tailor recommendations and promotions. Similarly, investing in customer service can help create a sense of community by providing a positive shopping experience that customers want to share with others.


An infographic summarizing the key customer retention strategies discussed in the article

Implementing these proven strategies will help eCommerce businesses increase customer retention, ultimately leading to higher revenues and long-term success.

Case Study: Recover Thousands of Dollars in eCommerce Revenue

Case Study: Recover Thousands of Dollars in eCommerce Revenue

What happens when your customers can’t conveniently order from your store but have to place a call to make an order?

Shopify has a lot of amazing features but sometimes they miss a thing or two that your store needs to sell to a unique set of customers.

We helped TheHisPlace build one of such missing features in their store. This single fix helped:

  • Recover thousands of dollars in lost revenue,
  • Reduce customer dissatisfaction and churn,
  • Save lots of hours burnt in manual work.

Did you know that we also provide consulting services?


About TheHisPlace

TheHisPlace is a Shopify male fashion brand that sells suits (and suit accessories) of different sizes, designs, and styles for boys and men of all age groups.

Case study - How Zissu Global Helped TheHisPlace Recover Thousands of Dollars in Lost Revenue With a Single Tweak
They were losing thousands of dollars in sales and needed to stop it

Few months after becoming the manager of TheHisPlace, Esther Weissman discovered that a lot of their customers buy jackets and pants of different sizes.
For example, a customer may want to buy a size 10 jacket, but a size 11 pants. And they would love to do this on the same product page.

But this was not possible on their Shopify store because Shopify doesn’t give you the option to do that natively. So the customer had to buy the jacket on one product page and the pants on another product page.

This was making them lose money because customers were either abandoning their cart or buying the jacket without the pants. Or vice versa. Those who called to place the orders manually did so with frustration and dissatisfaction.

“It was a big issue, and our Shopify store was losing sales because of that. When the customers couldn’t buy it the way they wanted to,, some would call us up in frustration, demanding the options to be able to do that. So sometimes I had to manually put the order in from the backend myself. But this was taking up a lot of hours and was very inconvenient for me and my customers,” says Esther.

She goes further, “I needed my customers to be able to do this on the same page. That is instead of buying the jacket and the pants on different product pages, they can have it together on one page”

She realized she needed an option on her website that allows her customers to buy jackets and pants of different sizes on the same page. So instead of buying the jacket on one page and going to another page to buy the pant, they can do everything on one page, and checkout immediately.

“A lot of my customers buy separate sizes. So I needed them to both come up on one page so they can select different sizes for a jacket and pants and add them to their cart. All on the same page,” says Esther.

Early struggles- she tried to fix it by herself

“I tried to do it myself. I tried googling solutions to the problem but didn’t find anything useful. I downloaded an app that I thought would help me. But it didn’t. That was when I realized that this wasn’t in my league anymore. This is something only an experienced coder can help me do”, she says.

As a manager, she doesn’t have the coding skills to fix the problem. So she searched for coders on Storetasker (a platform that connects Shopify merchants with Shopify experts to meet their needs) to help her fix the problem.

“I was matched with some coders initially on Storetasker. But they were not really helpful. They gave some recommendations but they couldn’t really take the whole problem from me and solve it — which was what I needed,” she recalls.

This was getting frustrating for her by the day as she watched thousands of $ flush down the drain and frustrated customers calling to place orders.

“So I reached out to the admins at Storetasker to tell them I wasn’t really getting anywhere with the coders they’ve matched me with. So they matched me up with Chen Zissu. That was how I found Chen and the team at Zissu Ltd”.

A win-win for my business and customers

After being matched with Chen, she did some digging to ensure she wasn’t matched to someone who couldn’t provide what she needed.

“I read so many reviews about Chen before deciding to work with him. A lot of persons were happy with his work and how amazing his services are. No one had a bad thing to say about his services,” says Esther.

“When I explained my struggles and challenges to Chen, he said he had the perfect solution for the problem. And then took complete control of the project. He did some heavy coding- that may be too technical for me to explain- and came up with the perfect solution for the problem. We called it suit-separate,” she explained.

With the implementation of suit-separate,

  • Esther’s customers can now buy jackets and pants of different sizes on the same product page.
  • They don’t have to call her on the phone to place orders for jackets and pants of different sizes (back to the 21st century).
  • Esther now has more time to focus on other important tasks as a manager.
  • TheHisPlace recovered thousands of $ in sales.

Esther’s customers can now place their orders with a smile on their faces (everyone loves to buy with a click), she can sleep rest assured that her site is running smoothly and her customers can buy easily and conveniently.

Esther says, “Now my customers can buy separate sizes of jackets and pants on the same page, my site runs smoothly and we’re making more money”

“Since then Chen, and the team at Zissu Ltd, have been helping me do a lot of things. Whenever I have a problem that is too technical for me to fix I send it over to him,” she adds.

“I continue to work with him, and the team, because he was great at getting the job done. He takes his time to properly explain what he’s doing, and sometimes sends a video to explain the geeky coding stuff in a more human language so we’d both be on the same page,” Esther explained.

“He’s great at communication and super fast in delivering on tasks. This is something my time-sensitive business needs to thrive. A glitch on my site that prevents customers from ordering for only an hour can be disastrous for business,” says Esther.

“He’s very talented and I’m very happy working with him. I never want to be in a position where I wouldn’t have him to help me.”

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chen zissu

Chen Zissu

Chen is the Shopify expert with 7 years of experience in Shopify Development, brand design, website migration and conversion rate optimization. His brand designs participated in multiple competitions, and all the stores he built generated over $24.000.000 in sales. He’s passionate about building big eCommerce brands from scratch.

6 things to consider before hiring a Shopify expert (A Complete 2021 Guide)

6 things to consider before hiring a Shopify expert (A Complete 2021 Guide)

Do you want to hire the best Shopify expert to build your store and you’re wondering the best way to go about it?

This article is for you.

In this article, you’d learn step-by-step:

  • How to find the best Shopify agency/expert,
  • How to interview and hire the best Shopify agency/expert for your Shopify Store that will give you value for your money, save you time and give you the freedom to focus on marketing, sales, and expansion.

Let’s dive in.

Did you know that we also provide consulting services?

Before hiring a Shopify Expert
How do you set yourself up to hire the perfect Shopify expert and ensure your project is in the best hands? Before setting out to search for Shopify agencies to hire, you need to put two critical things in place.
  1. Your budget
  2. Your project requirement
How much are you setting aside to build your Shopify store? Are you sticking with standard Shopify plans or are you going for Shopify Plus? Your budget determines who you hire, and the features you integrate into your Shopify store. That’s not all. Here’s another question you need to answer. What do you want to build, what features do you want to integrate, and what experience do you want for your customers? Get this written down on paper. This is where you might get it wrong. You don’t need to have the complete details figured out. A general idea written on paper is a good start for any Shopify expert to expand and work with. You can take it one step further… HGet examples of online stores you’d love to imitate. Prepare to show this to the Shopify expert that will be working on your site. This will provide a visual sense of what you’re looking to build. After getting clear on your budget and requirement, you’re ready to start looking for agencies to hire. Where can you find Shopify Experts? Finding the perfect Shopify expert can cut deep into your time if you do not know where to look. In my experience, there are three areas you can explore.
  1. Shopify expert directory
  2. Referrals
  3. Online marketplaces
Let’s consider each of them. The Shopify Expert Directory The Shopify Expert Directory is Shopify’s list of vetted and trusted expert developers, designers, and marketers. These experts are either freelancers or agencies who have been handpicked and vetted by Shopify. You can filter through the hundreds of experts by location, industry, price, and language. Go through the lists of experts and create a list of experts you’d love to work with. This is the list you’d use in interviewing When going through the expert list, look out for reviews, testimonials, and the number of projects completed. The more positive review and completed jobs, the better. Keep an eye out for experts who have completed projects similar to what you want. shopify expert page-how-to-hire-the-perfect-shopify-expert Referrals Ask your fellow Shopify retailers to introduce you to Shopify agencies they’ve had success with. Check out their online profile and make a list of Shopify agencies you’d interview. You can also visit online forums, social media groups, and offline communities to get referrals. Make a list of these referrals to interview. Online marketplaces Visit online marketplaces like Upwork, Clutch.io, and Toptal for a list of Shopify experts to interview for your project. The major disadvantage of this medium is the lack of trust and validation. The Shopify experts directory or referrals however provide this. After gathering your list of Shopify experts it’s time to interview and select. What should you look out for in a Shopify expert or Shopify agency? 5 things to look out for in a Shopify Expert Here is a list of what to look out for when screening from your list of Shopify experts.
  • Testimonials: they should have numerous positive reviews from happy customers. If you can, reach out to the clients giving the testimonials to gather more information.
  • Expertise in your industry: go for agencies that have registered authority in your industry. For example, as a fashion brand, hiring a Shopify agency in the fashion brand is the best move since they already have expertise in that industry.
  • Portfolio: your candidates must have a list of completed and live projects you can check out. When checking out projects, check for mobile-friendliness, speed, and compliance with international laws.
  • Experts in migration: especially if you’re trying to migrate from one eCommerce platform to another. You’d need a Shopify agency that understands the nuances of migration and how to overcome all the hurdles that it presents.
  • Shopify Plus experts: as your business grows, you may want to go big with Shopify Plus. So starting off with a Shopify agency that has experience in Shopify Plus is a great way to ensure you don’t scramble for a new Shopify agency to work with once you want to upgrade.
Selecting and interviewing Shopify experts Schedule a video interview with your candidates. The goal of the interview is to explain your project to them and to know if they are a perfect fit for your needs. Here’s a list of questions you can ask during the interview.
  • What’s your experience in e-commerce development projects?
  • What software do you generally use to set up an eCommerce store?
  • Will there be a mobile website for my store?
  • Do you have expertise with international laws and standards?
  • How would you make my store different?
  • Do you offer site maintenance and will this factor into your pricing?
  • What is your pricing?
After going through the interviews, evaluate their responses and choose the one that meets your requirement and budget. Note: Go for agencies that know how to work without much supervision. This does not only let you tap into their creativity but give you space to focus on other areas of your business. Knowing full well that your store is in great hands. How much does it cost to hire a Shopify expert? It depends. On what? On the scope of your project, the complexities of the functionalities you’re trying to build, and the expert you’re reaching out to. Typically, a Shopify agency building and setting up your Shopify store will estimate your pricing based on the features and functionalities, the time it will take and the tools needed, maintenance costs, and whether you’re requesting a custom design or working with a template? Do you need extra services like SEO, copywriting, custom integrations, data import, and graphic design, etc? That will also be factored in. But generally speaking, small projects usually go for about $3000 to $5000. On the medium scale, you’d be looking at spending about $10,000. But for large projects, expect to pay between $10000 to $100000. Expert tips for executing your projects After choosing the agent to work with, it’s time to get to work. Here are 3 expert tips to help ensure a successful project.
  • Encourage and enable communication: ensure you and your Shopify expert are in constant communication. Stay updated with work progress and provide all that is needed.
  • Payment: decide on a mutual payment plan. A very good one is a milestone payment basis. Ensure work is satisfactorily done before you release the payment. 
  • Encourage your Shopify agency to take the lead and be creative. This will help tap into their expertise and free up enough time for you.
Conclusion There you have it. I believe by now you have all you need to hire the perfect Shopify Expert for your business. Hiring is difficult, but when you follow proven steps, you reduce the risks and increase your chances of getting the best hands working for you. If you need a team of Shopify Experts to work on your Shopify store, we’d be ready to serve. Zissu global is a Shopify expert with deep experience in helping businesses set up stores in Shopify and Shopify Plus. We have a large portfolio of successful projects and a truckload of happy customers. Check out our Shopify expert pageand Contact us today.
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Chen Zissu

Chen is the Shopify expert with 7 years of experience in Shopify Development, brand design, website migration and conversion rate optimization. His brand designs participated in multiple competitions, and all the stores he built generated over $24.000.000 in sales. He’s passionate about building big eCommerce brands from scratch.

Shopify vs Shopify Plus 2021(8 Key Differences You Must Know)

Shopify vs Shopify Plus 2021(8 Key Differences You Must Know)

Are you trying to decide between Shopify vs Shopify Plus? 

Chances are you’ve heard a lot about the features and benefits of Shopify Plus from online communities or fellow eCommerce retailers.

But you don’t know the core differences between Shopify and Shopify Plus, which is better for your business and whether migrating will be a smart move. Chances are that you’ve read tons of articles on Shopify Plus features and benefits but you need more to guide you. This article is for you.

Did you know that we also provide consulting services?

What You’d Get From This Article

Zissu LTD has helped merchants (like you)build profitable Shopify stores on standard Shopify and Shopify Plus.  In this article,  

  • I’ll share a detailed Shopify vs Shopify Plus breakdown,
  • Help you choose which plan is best for you, and  
  • Show you how to migrate to Shopify Plus if you finally decide to do so. 

That’s not all. I took it a step further to present Shopify vs Shopify Plus in a simple table. So that you can download, print, and share it with others. Before we dive in, let’s get some facts straight.

Did you know that we also provide consulting services?


Yes! Shopify and Shopify Plus work the same way.
For example, they both let you

  • Set up online stores without much coding experience,
  • Display your products,
  • Receive and fulfill orders,
  • Sell to different channels,
  • Collect payments,
  • View store analytics, and
  • Manage your store from a dashboard.

But here’s where Shopify and Shopify Plus part ways. Shopify Plus has all the features of standard Shopify and a ton of more features.
You’ll get to know them in this article.
Note: in this article, standard Shopify refers to the Basic, Shopify, and Advanced Shopify plans.
Let’s dive in.

Traffic and order handling capacity (Shopify vs Shopify Plus)

What is your number one goal as a Shopify retailer? This one is a no-brainer. It is certainly to make more sales. Right? And to make more sales you need to push traffic to your Shopify store. How much traffic can your store hold before going down? 

Standard Shopify traffic and order handling capacity

Standard Shopify plans can’t withstand serious traffic and high volume simultaneous orders. Expect your store to crash after a few thousand simultaneous hits.

If this happens on a Black Friday, during a flash sale, or product launch, you’d watch thousands of $ go down the drain. Take the story of Gymshark for example, their 2017 Black Friday crash made them lose over $143,000 in sales.

Shopify Plus traffic and order handling capacity

Shopify Plus is built to handle serious traffic. Your Shopify Plus store can

  • handle over 4 million hits per second and
  • up to 10,000 orders per minute.

This is a product of the backend infrastructure on which Shopify Plus is built. After their store crash, Gymshark migrated to Shopify Plus and recorded amazing results the following year. Some of which include

  • 9.3X ROI on a Black Friday social media campaign
  • 197% overall increase in holiday revenue
  • $128 million in FY 2018 revenue

shopify plus can handle up to 4 million hits per second and 10000 orders per minute- shopify vs shopify plus

Customization and Control

How much control do you want over the experience of your customers? Complete control. Right? You want to be able to modify every part of your store to provide the best experience for your customers. How much control does Shopify vs Shopify Plus provide?

Customization and control on Shopify standard plans

With Shopify standard plans, you can customize your Shopify theme via the editor. As well as tweak a few features such as colors, the position of elements, etc. You can not customize your checkout page experience or make very important modifications to your store’s look and feel. etc. 

Changing your Shopify theme can break your store. Also, you may end up distorting your search ranking (SEO) and reverting the HTML and CSS changes you made to the previous theme.

How much control does Shopify Plus provide?

Shopify Plus grants you access to Liquid; Shopify’s theme language. This gives you code-level customization capabilities and control over your store. This means you have complete control over the look and feel of your store. For example, you can personalize your store checkout page to provide different experiences for different purchase volumes, etc. Compare the checkout page for standard Shopify and Shopify Plus.

Standard Shopify checkout page

 screenshot of the checkout page for menfashion’s online store- Shopify Plus benefits- shopify vs shopify plus

Source: veeqo.com

Shopify Plus checkout page

Screenshot of a Shopify Plus checkout page - Shopify Plus benefits- shopify vs shopify plus

Source: veeqo.com

Support and customer success

What happens when you get stuck setting up or running your Shopify store? How much support do Shopify standard plans provide vs Shopify Plus?

Shopify standard plans support

For Shopify standard plans, you have access to support via phone, email, and live chat. But if things really go south, you’re referred to a Shopify Expert for help.

In addition, you can also get answers and help via Shopify’s guide, YouTube channel, forums, and other online communities.

Shopify Plus customer support

When you migrate to Shopify Plus a dedicated launch manager is assigned to you. Your launch manager holds your hand and takes you through your entire store setup and migration. Your launch manager will help you with setting up your store, integrated third-party tools, and even go as far as writing lines of code. All at no extra charges.

There’s more. Shopify Plus also has a merchant success program that is designed to help you grow fast.

Number of Storefronts And Access To The Global Market

How many stores can you have on one Shopify account?

Number of stores on a Shopify standard account

You can’t have more than one store on a Shopify standard account. If you want to run multiple storefronts you need to open different accounts for each store.

Shopify Plus provides 10 storefronts in one account

Your Shopify Plus account comes with a default store and ten extra storefronts. Each of these stores is controlled from one place, one account, and one dashboard.

That’s not all. Shopify Plus also lets you sell to different countries, languages, and currencies from one account. Your main store can be duplicated and customized to target different countries.

standard shopify offers one store per account. shopify plus offers eleven stores per account- shopify vs shopify plus

Collaboration and staff accounts

How many of your team members have direct access to your Shopify store?

You’d agree with me on this. To get tasks completed on time, your team members need to be able to work directly in your store. They also need to be able to work from anywhere without having to converge in a physical location. Especially during a pandemic like COVID-19.

How many staff accounts can you add in Shopify vs Shopify Plus?

Shopify standard plans have limited staff accounts

On the standard Shopify plan, the maximum number of staff accounts is 15.

Shopify Plus provides unlimited staff accounts

On Shopify Plus, if you have a hundred persons in your team, you can add all of them. Shopify Plus offers unlimited staff accounts. This means you can grow your team as much as you want and have everyone connected to your Shopify store to get things done fast. Each team member has permission levels, and you can monitor their activities and the changes they make to your store.

This enables effective collaboration and accelerated growth.

standard shopify offers a maximum of 15 staff accounts. shopify plus offers unlimited staff accounts- shopify vs shopify plus

Selling wholesale on Shopify vs Shopify Plus

How do you fulfill bulk orders? Back-and-forth emails? This is not scalable. Especially if you’re a fast-growing brand with other eCommerce retailers buying in bulk from you.

Standard Shopify doesn’t provide a wholesale feature

Standard Shopify does not offer any special wholesale capabilities. You will need a different store/account or resort to back-and-forth emails.

Shopify Plus provides a dedicated (but integrated) wholesale channel

Shopify Plus offers built-in wholesale functionality. You can easily convert one of the extra 9 storefronts to a wholesale channel for your products. Bulk buyers can log in to your wholesale store and make purchases. This means you can offer the same product to retail and wholesale buyers. Letting you offer exclusive prices to wholesale buyers. All managed on the same platform.

 shopify plus provides a dedicated wholesale feature- shopify vs shopify plus

Automation and API integration

Automation and third-party integrations are at the center of selling online. How much automation and API integration functionalities does Shopify provide vs Shopify Plus?

Not much for Shopify standard plans

Shopify provides basic API integrations and is accessible only to a few apps.

Shopify Plus offers a world of integrations and automation tools

Shopify Plus gives you access to advanced API (even beta APIs) that cannot be accessed with standard Shopify. For example, on Shopify Plus you have access to GiftCard, User, and Multipass APIs. Shopify Plus also lets you seamlessly integrate with your existing platforms such as

  • Product information management (PIM)
  • Enterprise resource planning (ERP)
  • Inventory and order management (IMS and OMS)
  • Customer relationship management (CRM)
  • Third-party logistics (3PL)
  • Warehouse management software (WMS)
  • Global fulfillment partner

That’s not all… Shopify Plus comes with three powerful automation tools.

  • Shopify Flow
  • Launchpad
  • Shopify Script

Shopify Flow lets you automate repetitive tasks. Such as setting a discount for a given purchase volume, flag or cancel high-risk orders, segment/tag customers, hide, pause, and republish products at certain times or conditions, etc.

This frees up hundreds of hours to spend on tasks that directly affect growth.

Launchpad lets you run smooth and successful product launches and flash sales. Without the hassles and errors that can lead to the loss of $$ in sales. Launchpad lets you automate and plan flash sales and product launches way ahead of time. Launchpad lets you schedule prices, open and close your store, hide or show products, etc. All upfront. All automated.

The Script editor helps you customize different aspects of your store such as your checkout point etc. And carry out bulk actions on your Shopify store. For example, changing prices across your store, creating discounts across different products, change shipping options based on customer tags, the content of a cart, or order value. And more.

How much does Shopify vs Shopify Plus cost?

Standard Shopify plans are fixed

Standard Shopify plans are fixed. They include

  • Basic Shopify ($29/mo)
  • Shopify ($79/mo)
  • Advanced Shopify ($299/mo)

To get more features you have to move to a higher plan.

To purchase one of Shopify’s standard plans, visit Shopify’s pricing page.

a screenshot of Shopify pricing- shopify vs shopify plus

Shopify Plus pricing is dynamic (and pays for itself)

Shopify Plus plan is flexible. It starts at a $2000 licensing fee and increases as you complete more sales on the platform. That is the plan pays for itself.

Shopify Plus plan starts from $2000 per month to $40,000 per month. It starts to increase from $2000 after you hit $800,000 in monthly sales. And up to a cap of $40,000 for $16 million monthly sales- for all the features of Shopify Plus.

Note that the monthly license fee is paid upfront for at least 12 months. For all features on all 11 storefronts on your account.

To migrate to Shopify Plus, you have to contact their team.

Which is best for you? Shopify vs Shopify Plus

Standard Shopify plans work for small and medium-scale businesses. Shopify Plus is ideal for fast-growing businesses doing seven figures and more yearly.

Shopify is designed for small and medium-scale businesses that are doing at most six figures per year. If you’re in this category, you can stick with Shopify’s basic plans.

This will help you decide. If you’re just starting out with a low budget, go with one of the 3 standard Shopify Plans. But if you have the budget, or fall into one of the below buckets, you should consider Shopify Plus,

  • You’re hitting at $85,000 and above monthly
  • Your team and product line is growing very fast
  • You want to expand to the global market conveniently
  • You want to sell wholesale
  • You’re planning a product launch or flash sale that will attract thousands and millions of hits and orders.

Putting everything together

a table comparing shopify vs shopify plus

Conclusion

There you have it, a detailed Shopify vs Shopify plus breakdown.

Succeeding as an eCommerce seller requires an efficient combination of tools and people. Shopify has the tools part covered.

Which plan would you be going with?

Have you decided to migrate to Shopify Plus?

You can contact their team, purchase the plan, and get started with setting up your store on Shopify Plus by yourself, and with the help of the Launch manager or you can take the faster route. Hire a Shopify Agency to help you handle everything so you can focus on what only you can do; marketing, sales, and fulfillment.

As a Shopify Expert, Zissu Globals has helped 7-figure businesses set up their stores on Shopify Plus. We have the team and the experience, let us help you. Let’s discuss your project.

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chen zissu

Chen Zissu

Chen is the Shopify expert with 7 years of experience in Shopify Development, brand design, website migration and conversion rate optimization. His brand designs participated in multiple competitions, and all the stores he built generated over $24.000.000 in sales. He’s passionate about building big eCommerce brands from scratch.

What is Shopify Plus (A Complete Guide + 10 Powerful Features)

What is Shopify Plus (A Complete Guide + 10 Powerful Features)

Have you been wondering if migrating to Shopify Plus is the right investment for your business? Do you want to launch a new online store and you’re looking for the best platform to use?

Perhaps you do not think Shopify plus would make a difference, because you’re already doing great sales figures with Shopify’s standard plan or other e-commerce platforms. Chances are that you’ve read tons of articles on Shopify Plus features and benefits but you need more to guide you. This article is for you.

What to expect from this Shopify Plus Guide

In this article, you’ll learn everything you need to know about Shopify Plus.  This includes 

  • Shopify Plus features,
  • How Shopify Plus can help you sell more and scale to multiple six and seven figures, 
  • Shopify Plus pricing 

Here’s the interesting part, I took it a step further. I shared screenshots and stats to give you a deeper understanding of the platform. After reading this article you’d know all you need to join brands like Gymshark and 7000+ sellers doing six figures monthly on Shopify Plus.

Did you know that we also provide consulting services?

Zissu global is a full-service Shopify Plus agency. We help retailers in the fashion, beauty, jewelry, and decoration industry build Shopify stores. We want to help you convert your traffic to sales and return customers.

logos of Gymshark, Budweiser, Kylie Cosmetics and Heinz on a white background- what is Shopify Plus

Table of content

  • What is Shopify Plus (Definition)
  • Why Shopify Plus (Shopify Plus features and benefits)
  • Shopify Plus Pricing
  • When Should you migrate to Shopify Plus?
  • How to migrate to Shopify Plus
  • Conclusion

What is Shopify Plus?

Think of all the good stuff from Shopify standard plans, then add a ton of more amazing features. That is Shopify Plus. Shopify Plus is Shopify’s hosted enterprise eCommerce platform for rapidly growing online retailers.

What does this mean?

Shopify Plus is Shopify’s retail solution for large online retailers who want to sell more without the technical hassles that come with it. Here’s the catch for Shopify Plus users.

  • 100% customization and control
  • 99.99% server uptime 
  • Over 200 TB storage
  • More robust marketing and process automation
  • Improved multichannel and omnichannel functions
  • Very fast store speed.
  • Dedicated customer support

This video from Shopify provides an amazing summary.

What are the benefits of Shopify Plus?

What does your business stand to gain (or lose) with or without Shopify Plus?

The answer?

In this section, I’d show you 10 powerful Shopify Plus features that will help you grow and sell more with less effort. 

a list of ten benefits of Shopify Plus- what are the benefits of Shopify Plus

  1. Shopify Plus can handle extremely high traffic

Imagine your eCommerce store crashing in the middle of Black Friday or Cyber Monday sales, Flash sales, or product launch. You’d agree that would be a total nightmare for your company. 

Take Gymshark’s story for example. In 2017 GymShark’s online store crashed at the beginning of their Black Friday Sales. This made them lose over $143,000 in sales with loads of unhappy customers, threatening to give up on them.

They migrated to Shopify Plus after this and recorded amazing results the following year.

  • 9.3X ROI on a Black Friday social media campaign
  • 197% overall increase in holiday revenue
  • $128 million in FY 2018 revenue

Source: shopify.com

So what made the difference with Shopify Plus?

Shopify Plus is built to handle millions of hits per second and thousands of orders per minute. Without crashing or slowing down. Here’s Shopify’s big secret:

  • Shopify Plus is hosted on high-performing servers at Rackspace (a leading cloud hosting provider on the planet). 
  • Shopify Plus uses dual CDN with Fastly, one of the most efficient CDN services, and Akamai’s CDN (as redundancy).
  • Shopify Plus also provides you with 200TB of storage space.

Shopify Plus stores are designed to handle over 4 million hits per second and 10,000+ orders per minute without a glitch, crashing, or slowing down.

shopify plus can handle over 4 million hits per second and 10,000+ orders per minute- benefits of Shopify Plus

Here’s more. Big brands using Shopify Plus report record-breaking functionalities. For example, 

  • 200,000+ people simultaneously flooded the Kylie Cosmetics Shopify store during a New York pop-up event.
  • Death Wish Coffee taking $2,083 a minute after their Super Bowl commercial aired.

What does this mean for your business?

The resilience and reliability of Shopify Plus to extremely high traffic and checkouts means 

  •  More time and freedom for you and your team to focus on bringing in as much traffic as you can, and selling as much as you want, as fast as you want. 
  • Technical and server downtime headache due to the increase in traffic is over. 
  • Your dev team can now focus on building more functionalities to increase your sales. Instead of chasing bugs around the office.
  • More money, more satisfied customers, happy staff, and team members. 

The best part is no other eCommerce platform can boast of this. This is only available on Shopify Plus.

  1.  
  2. Shopify Plus store owners have full store customization

Do you wish you could do more than carrying out basic edits on your theme?

Do you wish you could give your customers a unique experience on your checkout page?

As a Shopify Plus retailer, you have access to Liquid; Shopify’s theme language. This gives you greater control over how your store looks and the experience you want for your customers. 

Let me explain how this works. For example, you can customize your checkout page to include more features to

  • Personalize your Shopify store checkout with custom discounts, shipping rates, and product recommendations
  • Help your customers check out faster 
  • Ensure them of a secure checkout.

And more. All by updating your checkout.scs.liquid file. And on top of that, your checkout page URL remains in your domain, not checkout.shopify.com

Compare these two checkout pages. The first is on Shopify while the second is on Shopify Plus.

screenshot of the checkout page for menfashion’s online store- Shopify Plus benefits

Source: veeqo.com


You must be thinking, “that’s not so bad”. Now, look at this customized checkout page on a Shopify Plus store.

Screenshot of a Shopify Plus checkout page - Shopify Plus benefits

Source: veeqo.com


Amazing, isn’t it. This is definitely something you’d like for your business. As a growing brand, this level of control means you can give your customers the experience they need to buy more from you. Especially for brands in the fashion and beauty industry, this flexibility and control is a game-changer.

In the words of Ben Francis, the Founder of Gymshark

“The great thing about Shopify Plus is the fact we fundamentally trust the platform and can do what we want almost immediately and be confident it’s going to work. We’ve set the standard and continue on our journey towards being the greatest fitness brand in the world.”

Here’s the interesting part, this is only possible on Shopify Plus.

  1. Shopify Plus opens the gateway to the Global/new market

How do you sell the same product to customers in different countries speaking different languages?

Let me guess. You probably build separate stores for each country from scratch.

With Shopify Plus, selling to various countries with languages has been reduced to a few steps. Let me walk you through.

Your Shopify Plus account comes with a default storefront and additional 10 stores. You can customize each storefront for different countries, currencies, and languages.  By simply cloning the first store and changing the currency and language.

What does this ease mean for your business?

  • You do not have to build new stores from scratch any time you want to enter a new market.
  • Thousands of $ and hundreds of hours saved in creating new stores and reuploading your products. 

That’s not all.

Each store has its separate backend control. For each store, you can edit orders, content, finance, etc, separately. All from one place. All your stores’ analytics, staff account, user permission, and automation tools are managed from a single dashboard.

But wait, there’s more. You can serve the appropriate store to your customers based on their location. Giving your customers a personalized experience.

For example, Gymshark has a dedicated storefront for the USA, Canada, the UK, and France. And over 10 other different languages they sell to. Customers from these countries are automatically directed to the appropriate store.

Gymshark in Canada.

Gymsharks customized page for Canadians- Shopify Plus benefits

Source: gymshark.com

Gymshark in the USA

Gymsharks customized page for Americans Shopify Plus benefits

Source: gymshark.com


Gymshark in France

Gymsharks customized page for France- Shopify Plus benefits

Source: gymshark.com


This buy-anywhere experience is only available on Shopify Plus.

  1. Shopify Plus provides sophisticated automation to help you do more with less

Imagine being able to set up workflows of any type to run on autopilot.

For a fast-growing online store, there is only so much you can do manually. Shopify Plus provides three powerful automation tools to help you run your business. Even while sleeping.

They include:

  • Shopify Flow,
  • Launchpad,
  • Shopify Script.

Shopify Flow

Shopify Flow lets you set up automation workflows for low-level repetitive tasks that you usually assign to a team member. Automating these tasks frees up hundreds of hours for your team. This means more time to focus on tasks that affect growth, such as branding and marketing.  

creenshot of Shopify Flow- Shopify Plus features

With Shopify Flow, you can

  • Flag or cancel high-risk orders,
  • Set up follow up emails after chargeback or abandoned cart of a certain volume,
  • Set discount for a given purchase volume, 
  • Automate inventory management and ordering at different trigger thresholds, 
  • Hide, pause, and republish products in your store at a certain time or conditions (e.g when out of stock),
  • Segment and tag customers.

And more… All without any coding skill.

Launchpad

Launchpad is Shopify’s solution for smooth and automated Flash sales and product launch. 

Launchpad lets you schedule tasks and automate your product launch and flash sales workflow ahead of time. This prevents errors or mistakes that might cost you thousands of $ in sales.

Screenshot of Shopify Launchpad- Shopify Plus features

With Launchpad, you can

  • Set up events and changes for the beginning and end of your sales or launch.
  • Close your store for a specified period of time or by a trigger.
  • Secure your store against bots with Captcha integration.
  • Automate product visibility and inventory.
  • Schedule pricing. 
  • Control inventory levels. 
  • Customize themes etc.

Screenshot of Shopify Launchpad- Shopify Plus features

This frees up your team to focus on pushing more traffic to your site. Instead of trying to keep your store up at every point or adjusting your inventory.

Screenshot of Shopify Script Editor-Shopify Plus features

Shopify Script allows you to carry out bulk actions on your Shopify store. These actions could include:

  • Changing prices across your store
  • Creating discounts across different product categories 
  • Organizing product inventory across your stores
  • Creating customized checkout options etc

 Screenshot of Shopify Script- Shopify Plus features

Also, Shopify Plus also comes with Shopify Pay. With Shopify Pay, checking out is in matters of seconds for your customers.

Here’s the bottom line. Shopify Plus provides a world of automation and flexibility to help you manage your shop without manual labor or lifting. 

The benefits?

Instead of spending time whining away on low-level and repetitive tasks. Your team will be free to focus on tasks that get you more sales and provide a great experience for your customers.

  1. Sell more with Shopify Plus Wholesale 

If you have been searching for an effective way to sell to B2B clients, without the hassles of the back and forth emails. Shopify wholesale has got you covered.

From the extra 10 storefronts you have on your account, you can build a dedicated wholesale portal.

This wholesale portal helps you control price tiering, offer special discounts for specific volume purchases and specific customers, control inventory, accounting, and more…

creating a store in Shopify Plus- Shopify Plus features

Your B2B customers can easily log in to your Shopify Wholesale portal and make their purchases. For example, see Death Wish Coffee’s wholesale portal

Death wish wholesale store landing page- Shopify Plus features

Shopify Plus integrates B2B and B2C in one platform and in one account. Now you can increase your sales through wholesales without all the hassles attached to it.

  1. Advanced multi-channel capabilities to help you meet your customers where they are

Shopify Plus helps you sell on over 20 different channels, all controlled by the same backend.

Shopify Plus removes the difficulties Shopify retailers face in their multichannel marketing efforts. Shopify Plus helps you sell to your customers wherever they are or like to buy. Over 20 different channels, all watched and controlled from one place. 

With this, you can optimize and harmonize inventory control, update products, streamline orders and fulfillment, and measure channel effectiveness. It gets better…

Shopify POS lets you sell in physical stores and booths. Everything seamlessly integrated with your online store. 

Let me tell you what this means. Shopify Plus is connecting online sales with traditional offsite sales. Bringing the best of the two worlds under one control.

GymSharks sell offline using Shopify POS to link transactions and activities.

This is only available on Shopify Plus.

  1. Shopify Plus lets you do more with advanced APIs and script access.

Shopify Plus provides a lot of API access that other Shopify Plans do not. Such as discount APIs, gift card API (to create and manage your store gift cards).

  1. Shopify Plus integrates with Avalara tax

Selling to different countries and regions, (the EU, Brexit, etc) you want to make sure you’re always on the right side with tax requirements.

Avalara is a Shopify Plus integration that helps you ensure you’re charging customers the right tax rates.

Avalara is a third party tax company integrated with Shopify. The integration does real-time tax calculation for over 14,000 US tax requirements. 

  1. Better support and help for Shopify Merchants + a dedicated success manager

To help you grow and scale, Shopify Plus has a merchant success program. 

The success program involves a large team of customer support staff to help you. You also get a dedicated Shopify Launch engineer. The Launch engineer will assist you in setting up your store especially when migrating from another eCommerce platform.

There are 5 areas of the program, and as a Shopify Plus merchant, you’re automatically enrolled in the program. They include

  • Shopify Plus Academy
  • Merchant growth model
  • Platform and ecosystem
  • Plus community
  • Specialized support
  1. Unlimited collaboration with your team members

How do you manage a large team of developers, content writers, accountants, marketers, etc, all working on your store?

Let me guess… You all share the same passwords.

Say goodbye to that with Shopify Plus.

On your Shopify Plus account, you can add as many people to your team as possible.

Here’s the interesting part. Each team member can have different roles (such as content editor, accountant, developers, SEO experts, ads expert, etc). Also, you can give them different levels of access to your store.

adding and managing users on Shopify Plus- Shopify Plus Benefits

What does this mean for your business?

  • Your team can work truly remotely and from home (very vital during COVID-19),
  • Work gets done faster and seamlessly
  • You get to easily track their changes in your store.

This is available only on Shopify Plus.

There you have it. All you’ll be missing out on if you do not migrate to Shopify Plus.

I can almost hear you thinking…How much is Shopify Plus?

Shopify Plus Pricing

Shopify Plus does not have a fixed plan.

How much you pay is based on your Shopify store traffic and sales volume. That is why on their website you’re asked to contact their sales team to get a quote.

But to get you started on what to expect, here is Shopify pricing explained.

Pricing for Shopify can change every month based on your usage and sales volume.

Breakdown of Shopify Plus Pricing

Licensing Fee

Starts from $2000/month to $40,000/month. It starts to increase from $2000 after you hit $800,000 in monthly sales. And up to a cap of $40,000 for $16 million monthly sales.

Here is an important thing to note. The monthly license fee is usually paid for at least 12 months upfront. This license fee covers all 11 storefronts that you’d have on one account.

Store build cost

You can use a predesigned Shopify Plus template and pay $0 in building a Shopify Plus store. But if you want something unique that aligns with your branding (like most big brands) you may want to build from scratch.

Based on the Shopify Plus agency you contact. Expect to pay anywhere from $30,000 to $250,000 and beyond. The price is determined by factors like the number of storefronts you want, third party integrations, etc.

Shopify additional app fees

In addition to all the features of Shopify Plus, you may want to power your operations with third-party apps. The more apps you add, the more you pay monthly. Generally expect to pay between $200- $1000 per month on apps.

Maintenance fee

Factored into your License fee.

Now, let’s attempt to put everything together for your first year on Shopify Plus.

Assuming you do 10,000 orders, pay month at $60 per order.

Total monthly sales 10,000 x $60= $600,000

License fee: $2000

Store build cost: 30,000

Transaction fees: using Shopify pay 13,100

App cost: $200

Total: $45,100 for your first month

And $15,100 every other month

table showing Shopify Plus pricing- migrating to Shopify Plus

You’d agree with me that for sales volume of this size, migrating to Shopify Plus is a profitable investment.

Note: this is not the official pricing for Shopify Plus. Shopify Plus price changes with time. To get a hang of how much you should budget for your new Shopify Plus store, contact a Shopify Plus agency. A Shopify Plus agency can evaluate your business and determine how much migrating to Shopify Plus will cost you.

Now, this is important…

Shopify Plus is not for everyone. Shopify Plus is for online merchants who are growing fast and need a more reliable system to run their store so that they can focus on growth and sales.

How would you know if Shopify plus is for you, and when?

When should you migrate to Shopify Plus?

As I said, Shopify plus is for fast-growing merchants who need systems to handle their increasing traffic and sales.

But you must be wondering what you should look out for to know if you should migrate to Shopify Plus.

Here are 4 signals you should start packing your bags and moving to Shopify Plus or risk losing a lot of money to server issues, slow website, and lost sales.

  • You’re hitting at least $85,000 in monthly revenue and you expect it to increase.

  • Your team and product line is growing very fast and you expect it to keep growing.

  • You want to expand to the global market and sell to different countries conveniently

  • You (or want to) sell wholesale.

  • You’re planning a product launch or flash sale that will attract thousands and millions of hits and orders.

Now, to the big question, how do you migrate to Shopify Plus?

Migrating to Shopify Plusman carrying boxes to a cart-migrating to Shopify Plus

Shopify encourages you to reach out to them to get an evaluation for your business and a quote.

You can follow this route and use a Theme to get your store running.

But, you can also choose to hire a Shopify Plus Expert to help you handle everything about your store set up. So that you can focus on product development, marketing, and sales.

Conclusion

There you have it.

Everything you need to know about Shopify Plus.

I believe by now you already know how Shopify Plus will change the game for your eCommerce sales.

Let us know if you have any questions about Shopify plus or anything about Shopify. And we’d be glad to help you out.

Zissu global is a Shopify expert agency certified by Shopify. We help growing businesses set up and manage their Shopify stores to help them focus on sales. Contact us.

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chen zissu

Chen Zissu

Chen is the Shopify expert with 7 years of experience in Shopify Development, brand design, website migration and conversion rate optimization. His brand designs participated in multiple competitions, and all the stores he built generated over $24.000.000 in sales. He’s passionate about building big eCommerce brands from scratch.